
Setting the Goal: Why Personalized UX is Essential

The problem with standard, general websites.

The problem with sIntroducing the main goal: Moving from marketing to many people (general) to offering a 1-to-1 experience (personalized)tandard, general websites.

Personalized UX: The Design Foundation (Mercil)

Customization: Why a flexible website structure is needed first

Data Pipes: How a custom site collects clean, organized data that the AI can use later

Agility: Making the site easy to change and ready for future intelligence tools

Personalized UX: The Intelligence of Recommendation (BrainPad)

Customer Intention: How AI goes beyond basic clicks to predict what the user wants next.

AI Search Advantage: Using personalized suggestions to make search results much better.

Real-Time Learning: How the AI instantly updates its recommendations based on every new purchase.

Synergy: Design Meets Intelligence (Both Companies)

The power of combining the flexible website (the surface) with the smart AI (the brain).

Creating a powerful, smooth, personalized journey from start to finish

Measurable Profit and Results

Defining the success metrics: How this approach increases Conversion Rate and Average Order Value.

Joint Success Story: Showing a combined case study with clear profit numbers.

Investment View: Explaining that the cost is a high-return investment